Starting a baby milestone business was a deeply personal journey for me, inspired by the early arrival of my own son. Born prematurely, he spent his first weeks in the NICU, and I missed the chance to capture those cherished first moments—his tiny hands, his first yawn, the “welcome to the world” photo every parent dreams of.
That experience opened my eyes to how precious and fleeting those early milestones are, and how important it is to preserve them.

I created this business not only to help other families celebrate their baby’s journey but also to ensure that no parent misses out on capturing the beauty in every stage—no matter how early, unexpected, or unique it may be.